In spite of the rain, I floated home on a cloud of positive vibes and girl power.
When you gather a bunch of like-minded lady thinkers, creators, and doers, a little magic is bound to happen.
Essentially a pep-rally for intelligent women, Brit+Co’s first-ever New York event is a “digital, social, and experiential conversation leaning into these needs and empowering women to be their best selves.”
As a loyal and avid Brit+Co reader for many years now, I had a vague idea of what I would find. I knew the pop-up would be visually appealing but also content-rich, much like the publication. To this end, I had high expectations for a media company that I herald in such a high regard.
I was greeted by a sensory delight. An Instagrammer’s fantasy. A universe of succulents, tapestries of yarn, neon lights, puffy cloud installations, mosaics, tables of baked goods, basketball hoops and a Mexican tiled Don Julio bar slinging artisanal cocktails (gracias por el tequila!) for all to imbibe. On the aesthetic spectrum from the High Line to the Manhattan Bridge from DUMBO — #CreateGood was Willy Wonka whimsical meets Josh Baskin’s loft in Big.
Beyond the scenery, the event intended to elevate women and spread kindness. I scored tickets for #CreateGood Basically and the #CreateGood Simply workshops.
Claire Saffitz, senior food editor of Bon Appetit and Basically, imparted pearls of culinary wisdom for geared toward those us of who are the chef de cuisine of our own kitchens. Cooking around here is a binary outcome. I waver between making myself gin and cereal or I use every dish, appliance, pan, pot, and surface of our kitchen. It’s a production and there’s not a whole lot of balance to the equation. Enter Basically. Capped at ten ingredients with minimal prep time, Basically shares incredible and budget-conscious recipes.
Saffitz implored the audience to stick to a triad of a salt, a fat and an acid for every meal. She shared useful (and cheap) pantry items to keep on hand. Saffitz also shared that pasta ordered via Seamless is generally a hard pass.
Erin Loechner, author of Chasing Slow, is a breath of calming energy. I already flashed my super cool NYPL card and put a hold on her book. She shared her full-circle journey and sage wisdom about how to “live as if your heart matters.” She provided realistic action items for those of us who struggle with staying focused, on point and appreciating the tiny moments.
If you’re in the city, the pop-up runs through the weekend! Visit and say ‘hey!’